Have you ever heard the phrase “It’s not what you know, it’s who you know”?
While your skills are definitely important, it’s often your network that can actually help you put your skills to use in the professional world. Here are five simple things you can start doing right now that will give your LinkedIn networking game the boost it needs.
1. Take advantage of the “People You May Know” feature
This is a great place to start building your network. This feature is personalized, and the lists are divided according to your high-school, location, and so on.
I check this page once or twice a week as it is continually updating and providing users with news recommendations.
2. Sync your email account with LinkedIn
Doing this will help more of your personal contacts pop up on the site. You’ll find an “Add personal contacts” option on the right side of the Networks tab. This service will import your contacts from your email account.
3. Write a personal note when making new connections
Writing a quick little note can make a good first impression. This can be especially useful when you connect with potential recruiters and company executives, as this will make you stand out from the crowd.
This doesn’t need to be lengthy — something as simple as “I enjoyed your article on XYZ” should be enough. To do this, click “Connect” on the person’s profile. The website will then show you a “You can customize this invitation” prompt, which includes the “Add a note” button.
This is the LinkedIn version of what GaryVee, serial entrepreneur and CEO of VaynerMedia, calls the $1.80 Instagram strategy.
4. Look for relevant groups
Groups on LinkedIn have specific interests and shared experiences. Joining these can help you find connections with similar professional backgrounds!
According to the website, “Listed groups appear in search results and are visible to others on members’ profiles.” Did you know SFU has a listed group on LinkedIn? Some SFU departments, such as Economics, also have separate listed groups — look for groups from your department!
5. Engage with your network
It’s important to have meaningful connections within your network.
Once you’ve connected with someone, their posts and achievements will show up on your feed. Engage with their posts by reacting to them (reaction emojis include like, celebrate, support, etc.) and leaving positive comments.
Links to check out:
SFU’s LinkedIn group: https://www.linkedin.com/groups/139035/
SFU Economics’s LinkedIn group: https://www.linkedin.com/groups/4889828/
Connect with Lubaba on LinkedIn: https://www.linkedin.com/in/lubaba-mahmud-67258018/
About the Author
Lubaba Mahmud is going into her third year at SFU, and she’s doing a double major in Economics and International Studies, with a certificate in Social Justice. She’s passionate about international development and research, and she hopes to work professionally work in these fields in the future.